A range of media assets for Agents. Brand guidance For guidance on how to use University of Edinburgh branding: Minimum size The minimum size at which any logo should appear is determined by the size and legibility of the text surrounding the roundel. Legible text is the benchmark. Exclusion Zone To ensure standout and legibility, it is important that our logos remain a certain distance from other graphic elements and text. This space is equal to the height of three letter āEās from the roundel type. Backgrounds Avoid using the University logo on a busy background or on a background with similar colours of the University core or secondary logo; in these cases, use a black or white University logo. In the presence of a varied coloured background (eg photo or video) use the University logo with a transparent background. Positioning The positioning of the logo is determined by the medium and context of use. The following general principles should be applied. Wherever possible, the preferred position for the University of Edinburgh core and secondary logos is top left. On print outputs such as brochures, leaflets, reports or stationery, the logo can be positioned top left or top right. On digital outputs such as websites, orientation signage and designed emails, the logo should be positioned top left. Above all, it is important that the position is chosen carefully to ensure that the logo is clearly displayed in a prominent position, and that the rules around minimum size, clear space and backgrounds are adhered to. Always use the artwork The logo should always be reproduced from the provided artwork file and must not be stretched, squashed, re-drawn or altered in any way. No component of the logo should be removed. It is important that our logos are presented in a strong and consistent manner in order to achieve maximum impact. Logos Download the University of Edinburgh logo: White logo Image Black logo Image CMYK logo Image For further guidance on how to use University of Edinburgh branding, contact the Brand team. Contact the Brand team This is Edinburgh HTML This article was published on 2024-07-22